Product design for info-heavy web app by The D. E. Shaw Group venture studio startup

While we're preparing the full case, I wanted to share a sneak peek of the project. So we had the pleasure of teaming up with former leaders from the global hedge fund D.E.Shaw to build a DataOps co-pilot for enterprises aimed at optimizing data workflows, enhancing data warehouses, and reducing costs across the company's data stack.

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What was designed and built:

• Cloud resource insights at the core — monitoring of users, workloads, tools, and dashboards.
• The granular data visibility made it possible to detect anomalies and track changes.
• The granular data visibility made it possible to detect anomalies and track changes.
• Actionable ML-driven insights and recommendations to optimize workloads and resources.
• Potential changes simulator showing effects on the environment before implementation.

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We achieved:

• NPS = 9.
• 10/10 early users were very satisfied with the UX.
• Users achieved go-live status approx. in 20 mins.
• Time to value (activation rate) = less than 4 minutes.
• 70% conversion during sales demos with Figma prototypes of the product.
• A great video testimonial by CEO Aviv Dekel is posted on our website (thanks a lot sir!

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In the case we will tell how went the project.

Just a few points now:

• We moved at a startup pace (very fast hehe), often postponing perfection for later and prioritizing progress.
• We focused our time only on what was crucial at that moment (which is why the project is labeled as '5 min brand design' on our website 😄).
• Design phases were mixed. To make this work, we defined a broad vision for the product and aimed to move within those boundaries.

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It was a nice ride! Also huge shout out to Tamir Kedmi who was leading the product, and to Jordan Elkind who was in charge of positioning and marketing!